- Provides Ad Insertion for Digital Radio
This acquisition is part of an ongoing initiative to expand WideOrbit’s digital offering for major media companies.
Abacast offers end-to-end monetization platform for digital audio services of all types. Clarity, the company’s core solution, is the only complete, cloud-based digital radio solution that enables profitable online radio streaming for terrestrial broadcasters, pure play broadcasters, as well as podcasters.
Used by over 1,500 online radio stations and hundreds of podcasts, Clarity’s centralized and comprehensive solution enables digital audio services to get more out of their digital inventory and quickly maximize their profits.
The Abacast solutions will be part of an expanded WideOrbit digital product line that currently includes the recently acquired Fivia AdFront solution and WO Traffic – Internet Orders.These two frontend digital ad management solutions will incorporate Abacast’s digital streaming and monetization platform to provide a comprehensive, single-vendor, non-linear solution for WideOrbit’s media clients, allowing them to effectively and profitably manage advertising across all media platforms.
Rob Green |
WideOrbit has seen a distinct rise in the demand for its digital solutions as clients have expanded increasingly into non-linear. In February, Borrell Associates forecasted a 22% rise in digital ad revenue in radio by the end of 2014.
No comments:
Post a Comment