Friday, June 13, 2014

Indy Radio: CCM+E Rebrands X103

CCM+E's X103 has rebranded itself as "Alt 103.3," without making major changes to its playlist, according to

WOLT 103.3 FM replaced WRZX-FM at 6 p.m. Thursday. It appears the change is more cosmetic than sonic.

The first four songs played on Alt 103.3: Sublime, "What I Got"; Mumford & Sons, "Little Lion Man"; Black Keys, "Gold on the Ceiling"; and Pearl Jam, "Jeremy."

All four tunes would be at home on the X103 format. The fifth Alt 103.3 song, Fitz & the Tantrums' "The Walker," skews closer to pop than metal-leaning X103 acts such as Godsmack and Shinedown.

WRZX 103.3 FM (18Kw) 54dBu Coverage
"Music fans in Indianapolis have spoken," station director of operations Rob Cressman said in a statement. "When we asked, they were very clear about their desire for choice and their craving for new music discovery."

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