Bruce Bond |
Bond is no stranger to radio listeners, having been a well-known host on WNNK 104.1 FM in the 1980s and 90s. He was known for prank phone calls and never shying away from sharing his opinion.
Last year, Bond made headlines as he auditioned for a spot hosting a show on WHP 580 AM. The spot eventually went to Ken Matthews.
The reason to bring back the shock jock was influenced, in part, by advertising.
"I was recently at a function speaking to one of our longtime advertisers, [a] reputable company here in central PA about their thoughts on marketing and advertising," said Tim Michaels, vice president and general manager for WTPA-FM. "It was this company that mentioned Bruce Bond and that advertising on his show in the past was among the most successful marketing tools they have ever had."
WTPA 92.1 FM (1.5Kw) 60dBu Coverage |
Prior to his WHP 580 audition, Bond became a national news story after being found guilty for involvement in a $4.3 million forged-check scheme in 2008. Bond served roughly two years in prison and was released on parole in 2010.
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