Having an FM tuner in their cell phone would lead nearly one
in four Adult Contemporary radio P1 listeners (23%) to significantly increase
their radio listening, as compared to 17% of all radio listeners with a cell
phone, according to the Edison Research Media blog.
That is one key finding from “The Infinite Dial 2014: A Look
at Adult Contemporary P1s.” The new report is the latest in the continuing
series of format breakouts from Edison Research’s influential “Infinite Dial”
study, released in March of this year.
Respondents to Edison Research’s 2014 “The Infinite Dial”
were asked to name the radio station they listen to most, each of which was
individually coded by format. The Adult Contemporary breakouts are based on 106
listeners age 12 and older who named an Adult Contemporary or Hot AC outlet as
their P1 station.
Adult Contemporary P1s are more likely than the average for
P1s to all formats to have a profile on social media (72% to 67% overall).
One key finding of The Infinite Dial is that 80% of
listeners to AM/FM radio feel listening to commercials is a fair trade for free
radio, with even more Adult Contemporary P1s agreeing with that statement
(87%).
Keeping up-to-date with music is important to 55% of Adult
Contemporary P1s, compared to 47% of the total sample age 12 and older. And
among this group who says it is important to keep current with music, a larger
number than average say they use AM/FM radio to find out about music (89% of
Adult Contemporary P1s versus 75% among the total).
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