Report for Q3 for clients, advertising agencies, media buying services and its Radio member stations.
The SCBA Quarterly Market Guidance Report is a comprehensive look into Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q3 Radio advertising strategies. The report is published prior to the start of each quarter and is designed to be used as a planning and buying roadmap for Radio advertisers who are trying to understand the upcoming quarter’s important market and Radio trends in Southern California.
“The demand for our SCBA Quarterly Market Guidance Report keeps growing,” said SCBA President Thom Callahan. “So much so that we moved up our release date for the Q3 report to accommodate the many requests received. As the nation’s number one Radio revenue market, the need for substantive Radio information to help guide the market needs to be out there ASAP,” said Callahan.
“Our member stations and clients can execute their plans using credible, relevant information about Southern California Radio and the many factors that impact our dynamic region,” said Callahan. “In the end, all parties will gain from this report, including Radio itself.”
The SCBA Quarterly Market Guidance Report provides market and business trends as well as regional information from a variety of sources including The Los Angeles Economic Development Corporation, The California Department of Employment, The Regional Business Journals, Miller Kaplan Arase X-Ray data reports and market summary reports, Nielsen Audio, The Wall Street Journal, The Los Angeles Times, Scarborough data, and up-to-the-minute local and regional market intelligence from its 175 member radio station network.
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