Walt Disney Company and Bob Iger, it's CEO, is making made significant changes in its approach to diversity and inclusion over the past few years. They initially made strong commitments to these efforts, including changing their nightly fireworks greeting to be more inclusive and featuring LGBTQ+ characters in their films like "Lightyear" and "Strange World".
However, recently, Disney decided to remove a transgender athlete storyline from the upcoming Pixar animated series "Win or Lose," citing that many parents prefer to discuss such topics with their children on their own terms3. This decision has sparked some controversy, especially given Disney's previous stance on inclusion.
These moves reflect Disney's attempt to navigate the complex landscape of public opinion and political pressure while maintaining its commitment to being an "entertainment-first" company.
According to The LA Times, Iger increasingly has stressed the importance of steering the company away from overt political messaging.
“The stories you tell have to really reflect the audience that you’re trying to reach but that audience, because they are so diverse ... can be turned off by certain things,” Iger said during an April appearance on CNBC. “We just have to be more sensitive to the interests of a broad audience. It’s not easy.”
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