Key stat: 70% of US adults trust Amazon, according to May 2024 data by All About Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)— higher than trust in the US government (28%).
Beyond the chart:
- US adults trust many companies—including Amazon, Google, and Apple—with their personal and financial data more than they do the US government, the same data by All About Cookies found.
- 70% of US adults have little or no trust in companies to use AI responsibly, per October 2023 report by the Pew Research Center. Despite the widespread use of AI at major tech and media companies, consumers still remain trustful of them overall.
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