Pennsylvanians watching television at all for the next two months can expect to be bombarded by political ads. The Keystone state has several exciting elections to watch, ranging from State House races all the way up to the Presidential contest.
According to AdImpact, Pennsylvania markets make up four out of the top ten national markets for future reservations through Election Day. Philadelphia rests comfortably atop all U.S. markets with $124.6M, while Pittsburgh ($66.1M), Wilkes Barre-Scranton ($46.3M), and the Harrisburg market ($44.7M) sit at 6th, 9th, and 10th, respectively.
In the PA Presidential election, Philadelphia is the leading market in future reservations with Democrats spending $28.4M to Republicans’ $22.5M. Pittsburgh places second with Democrats narrowly outspending Republicans $15.5M to $11.0M. Next, the Harrisburg market sees Democrats leading Republicans $9.4M to $7.2M.
Democrats ($59.7M) have reserved almost $9M more than Republican advertisers ($50.8M) in the PA Presidential contest. Former President Donald Trump and Vice President Kamala Harris are aware the Keystone State likely holds the key to winning the Presidency, which is reflected in their campaign expenditures.
As one article put it, they “appear to be treating Pennsylvania as their second home until election day.” Even though Pennsylvania lost one electoral seat during reapportionment, it still possesses more electoral votes (19) than all of the other swing states, making the Presidential outcome dependent on the Keystone State
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