Jelli Shows Strong Momentum in a Groundbreaking 2015

Jelli, the technology that powers the programmatic platforms for the $40 billion global radio industry, today announced the results of a groundbreaking year with significant growth.

Highlights of Jelli’s 2015 achievements are summarized below under five key areas:

• Scale – Jelli’s RadioSpot™ ad technology is now live on 1,276 stations located in 193 of the top 200 cities, a growth rate of 219% from the prior year. Jelli’s technology and software powers the largest programmatic and automated ad buying platforms, allowing advertisers to reach more than 245 million people in the United States, more than Google, Facebook, Twitter, Pandora or any ad tech platform. The reach of its platform audience increased by 316% year-over-year.
• Publisher Growth – Jelli’s publisher partners include the largest U.S. broadcasters including iHeartMedia, CBS Radio, Entercom, Townsquare, Emmis and others, which represents one third of the overall radio listening share in the cities in which Jelli is deployed, or billions of hours of listening. In early 2015, Jelli entered a long-term partnership with iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, to provide the technology that powers their groundbreaking programmatic and ad buying platform which includes its more than 850 broadcast radio stations. In addition, Jelli was named the technology and software provider for Katz Media Group’s soon-to-launch Expressway from Katz, the first industry-wide programmatic buying ad exchange at scale for the radio industry’s most important players. By the end of 2015, the amount of ad inventory available on Jelli-powered programmatic exchanges increased by 10 times from the previous year.
• Advertiser Adoption – Given the tremendous scale available from Jelli’s publisher partners, the company has also seen growing demand by the largest advertising agencies that buy radio ads. In 2015, 11 of the top 13 U.S. agencies and five of the top 10 U.S. advertisers that buy radio advertising had already used programmatic platforms powered by Jelli. This activity represented billions of ads served over the year. Additionally, Jelli executed the first-ever programmatic spot radio campaign by Horizon Media for GEICO via the Expressway from Katz marketplace.
• Innovation – In 2015, the focus for Jelli product development was on enabling massive scale. Jelli’s products SpotPlan™ for Publishers, RadioDash™ and Metrics and Inventory Management were updated to support greater transactional volume and, by Q4, were handling billions of impressions, thousands of stations and multiple exchanges. Jelli shipped new supply-side features StationOps and Station Management for broadcasters to achieve greater efficiency. Lastly, Jelli filed five new patents and was granted one patent in the year for a total of seven received.
• Funding Round – Jelli closed a $21 million Series B round with Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group in early 2015, fueled by market traction to help the company prepare for future scale.

“Programmatic advertising delivers transformative benefits to the media and advertising industry, and we’re proud of our execution to enable this opportunity for our partners over the past year,” said Mike Dougherty, Chief Executive Officer of Jelli. “Programmatic advertising has seen rapid growth, however in the past it has been dominated by digital, mobile and social. With our tremendous growth in 2015, Jelli is enabling radio to capture its share of programmatic marketing budgets.”