Friday, February 13, 2015

Fresno Radio: One Putt To 'Shine The Apple'

The FCC has approved the deal to allow One Putt Broadcasting — owners of the local radio stations KJWL 99.3 FM /Jewel FM, KFIG 940 AM /ESPN, KYNO 1430 AM and KFPT 790 AM /ESPN2 — to add three more stations to its group.

They have purchased the following stations from Atlanta-based Wilks Broadcasting:
  • Classic Rock KJFX 95.7 FM /The Fox
  • Rock KFRR 104.1 FM /New Rock 104.1
  • Sports KJZN 105.5 FM /The Game
One Putt Broadcasting took over daily operations of the three FM stations in November but the deal wasn’t final until the FCC ruling. Now, changes can be made, according to The Fresno Bee.

One Putt partner John Ostlund says there’s not a lot of work to be done.

“The stations were already doing so much right on the air, all we’ve had to do is some tinkering,” Ostlund says. “All we have had to do was shine the apple.”

KJFX 95.7 FM (17.5 Kw) Red=60dBu Coverage Area
There won’t be much tinkering with 95.7 The Fox or New Rock 104.1. Ostlund is happy with the formats, especially with the strong ratings produced by the nationally syndicated show “Bob & Tom” that airs mornings on The Fox.

KFRR 104.1 FM (17 Kw) Red=60dBu Coverage Area
One big change will be an increase in marketing for the new added stations. This includes 50 billboards promoting New Rock.

There is some major tinkering planned for 105.5 The Game, but those changes won’t be announced for a few weeks.

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