Milwaukee Radio: iHM Flips WRNW From CHR To Sports

iHeartMedia/Milwaukee announced today the debut of the new WRNW 97.3 The Game, Sports Talk That Rocks.

97.3 The Game will broadcast the latest local and national sports news and feature some of the most recognized and respected names and voices in Milwaukee sports. The program lineup will include Drew Olson, former Brewers beat writer and Milwaukee radio host; Ted Davis, the voice of the Milwaukee Bucks; Dan Needles, Sports Director at WISN-TV; Dario Melendez from Fox Sports Wisconsin; Bob Brainerd from Spectrum Sports; Kevin Brandt (KB), longtime Milwaukee morning show personality; and Mike Heller, veteran Wisconsin broadcaster and a voice of Wisconsin Badger sports.

“Sports talk in Milwaukee is about to change,” said Tim Scott, Program Director for 97.3 The Game and The BIG 1070 AM in Madison. “Milwaukee is more than just a great sports town and 97.3 The Game will reflect that.”

97.3 THE GAME will be Milwaukee’s exclusive FM home for University of Wisconsin Badgers sports play by play as well as the NFL postseason and Super Bowl 53.

97.3 The Game will be paired with sister station The Big 920 AM which will feature Mike Lucas in the Morning, national sports hosts Dan Patrick, Colin Cowherd, Rich Eisen and FOX Sports Radio. The Big 920 AM will also continue to be the home for the Milwaukee Admirals, NFL, NCAA tournament, High School sports and NASCAR. University of Wisconsin sports will be featured on both 97.3 The Game and The Big 920 AM including football, men’s basketball, and hockey.

WRNW 97.3 FM (15.5 Kw) Red=54dBu Coverage Area

Full Programming Lineup:

• Drew and KB 6 a.m. – 10 a.m.
• The Crossover with Dan Needles and Ted Davis 10 a.m. – Noon
• The Double Team with Dario Melendez and Bob Brainerd Noon – 2 p.m.
• The Mike Heller Show 2 p.m. – 6 p.m.

The switch comes less than a month after Good Karma Brands, the new owner of WTMJ 620 AM and WKTI 94.5 FM, flipped the latter from country music to all-sports. Since Nov. 1, WKTI has been rebranded as ESPN FM, simulcasting programming airing on Good Karma's other Milwaukee radio station, all-sports WAUK 540 AM.

The Game makes six Milwaukee radio stations dominated by sports content (including WTMJ, which carries Brewers, Packers and Bucks games along with nighttime sports talk). Also in the mix are WOKY-AM (920), also owned by iHeart, and WSSP-AM (1250).