Fox Aims For Younger Demos With Streaming Service

Fox is ready to launch its new subscription streaming service.

Fox Nation, which goes live Tuesday, will offer a trove of exclusive on-demand programming including original daily opinion shows with Fox personalities including Sean Hannity and Laura Ingraham, new TV series and documentaries, as well as audio streams of Fox News Channel TV shows such as "Hannity" and "Tucker Carlson Tonight."

New programs created especially for Fox Nation include daily "First Thoughts" and "Final Thoughts" from Tomi Lahren, talk show Un-PC hosted by Britt McHenry and Tyrus, and the nightly live Fox Nation Quiz Show, hosted by Tom Shillue, in which the audience can play along with and against other Fox News talent in the studio.

According to USAToday, Fox is positioning Fox Nation as an online party that its most engaged viewers won't want to miss out on. The party atmosphere was played up in a Fox Nation promotional video (see below) that featured much of the network's onscreen talent including Sean Hannity, "The Five" co-host Jesse Watters and Shillue among those playing pool, while "The Daily Briefing" host Dana Perino threw darts.

Cost for the service is $5.99 monthly, but Fox has several limited-time offers for those who want to be among the service's founding partners program including a $60 one-year subscription with a commemorative Fox Nation Founder Challenge coin, and a $1,200 three-year subscription with a Fox Nation Founder tactical watch, set of Fox Nation cocktail glasses, hat, medal and coin.

Founders membership will only be available only until Monday at 11:55 p.m. After that, subscribers can pay the monthly fee or $64.99 for one year. There's a seven-day free trial, too. Fox Nation will be available on Android and iOS, Apple TV, Google Chromecast and Roku devices. Amazon Fire TV devices will get the service after it launches.


According to Bloomberg, the seed for Fox Nation was planted in June 2017 when 21st Century Fox Executive Chairman Lachlan Murdoch asked his executives to develop a streaming version of the popular cable news network that his father, Rupert, launched in 1996. The 47-year-old will be chief executive officer of the new Fox when the Disney deal is completed, and the growth of FoxNews.com suggested there was an appetite for such a service.

With 21st Century Fox selling its entertainment assets, the Fox News brand will account for an estimated two-thirds of future earnings, according to Brian Wieser, analyst at Pivotal Research Group LLC. Sports and broadcasting, including the flagship Fox network, will generate the rest. The new company will have earnings of about $2.5 billion annually, Lachlan Murdoch said recently.

Wieser said the rollout of Fox Nation will ensure Fox News’ presence in the lineup of apps on TV devices like Roku. Many media companies have launched services for superfans and have drawn hundreds of thousands of subscribers, he said.

Fox News has the largest audience in the key demographic group that advertisers seek in news programming, the 25-to-54 set, and has gained viewers in the category, according to Nielsen data provided by the company.