However, it may not be what is often referred to as “fake news”, i.e. completely fabricated stories spread for commercial or political reasons, that hurts trust in the news media the most. According to Reuters’ findings, poor journalism, e.g. factual mistakes, dumbed down stories or clickbait, are the most commonly perceived form of misinformation. 42 percent of all respondents reported having been exposed to examples of poor journalism in the past week, while only 26 percent had come across stories completely made up for political or commercial gain.