The expanded partnership includes two new weekly shows on WTMJ radio and an arrangement for Bucks games to run on WTMJ sister station WKTI 94.5 FM when they conflict with Green Bay Packers and Milwaukee Brewers broadcasts on WTMJ.
The announcement Thursday contrasted with three years ago when the Bucks said their game broadcasts would remain on WTMJ while the team added sports station “The Fan” on 105.7 FM and 1250 AM as a radio partner. “The Fan” carried conflict-game broadcasts and added live programs with on-air appearances by Bucks players, coaches, executives and television announcers.
Bucks President Peter Feigin and Fiserv Forum General Manager Raj Saha joined Wisconsin's Morning News with more on the announcement.
“The Fan” is owned by Entercom Communications Corp. and is a direct competitor of WTMJ’s future owner Craig Karmazin’s ESPN station WAUK 540 AM. Karmazin’s $16 million purchase of WTMJ and WKTI from E.W. Scripps Co. was announced in July and is expected to close in the fourth quarter of this year.
The Bucks arrangement with WTMJ involves the team buying air time for game broadcasts and then selling sponsorships for commercial breaks.
Ted Davis and Dennis Krause will continue calling the action on the radio broadcasts. WTMJ radio will remain the flagship station of the BMO Harris Bucks Radio Network.
“WTMJ Radio has been a terrific home for Bucks games for 50 years, and we’re excited to extend our relationship as we enter our first season at Fiserv Forum,” Bucks president Peter Feigin said in a press release. “This is a great time for the Bucks and our fans, and we are excited to enhance our presence on WTMJ Radio with weekly Bucks shows.”
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