Wednesday, September 12, 2018
NBC Takes Total Viewers Crown in 52-Week Nielsen Season
According to Variety, citing Nielsen’s most current numbers–which include available Live+7 numbers up through week 50–NBC has overtaken CBS as America’s most-watched network for the year. The last time NBC could claim that was the 2001-2002 season.
The total viewers rankings are as follows: NBC, 7.8 million; CBS, 7.7 million; ABC, 5.6 million; Fox, 4.2 million; CW, 1.5 million.
In addition to claiming the 18-49 crown, NBC is the top network in every other major demographic. It’s the first time in 10 years a network has won the 52-week season in every key demographic and total viewers, a feat that was last accomplished by Fox in 2007-2008.
The Peacock got its biggest viewership boost from the 2018 Super Bowl, and also had the advantage of airing the PyeongChang Winter Olympics earlier this year as well. The network also aired highly-rated programs like “This Is Us,” “Sunday Night Football,” and “Ellen’s Game of Games.”
Yet at the end of the traditional September-May season, NBC was still trailing CBS in total viewers, with CBS once again winning in total viewers in that time frame. NBC was able to overtake CBS over the summer thanks to shows like “America’s Got Talent,” “World of Dance,” and “Making It.”
Posted 3:50:00 AM