Report Explores Changing Digital Media Industry

The Media-Nxt 2017 Report is the inaugural compendium from Newhouse's Center for Digital Media Entrepreneurship providing overview and additional resources on six emerging technologies that are already beginning to change the media industry, plus four other technologies that are not here yet, but are coming.

"So much is changing in the world of media: new creation tools and environments, new delivery and distribution channels, new devices for media consumption and interaction, and new business models," says Sean Branagan, Director of the Center.

"Because media is becoming a high-tech industry, both industry professionals and students of the craft need to move faster, jump in and actively shape the future of media, rather than just adapt and adopt."

"We wanted to give a quick read to busy media executives so they can learn fast and be apprised of what's coming," Branagan said.  "Unlike other articles and reports on emerging technologies, ours stays laser-focused on media, breaking down the impact we think we will see in three main areas: news and information, entertainment and positioning (namely advertising, branding and public relations)."

All these media areas are represented by top-ranked academic departments at the Newhouse School, according to MediaVillage.