According to data released this week by the social content analytics firm Shareablee, 92 PRO-FM leads the Providence-New Bedford, RI, media markets in Fans by a margin of nearly two-to-one to that of its closest competitor, Sinclair Broadcast Group NBC affiliate WJAR-TV Channel Ten. The data also shows that 92 PRO-FM leads the market in the critical Actions Per Post statistic, indicative of the popularity of each individual social post. 92 PRO-FM’s five hundred three Actions Per Post eclipsed the entire market, garnering more Actions Per Post than the rest of the Top 10 media outlets combined.
“The fluid social media strategy of 92 PRO-FM is both proactive and reactive,” said Social Media Moderator and Morning Show Producer Jay Buff, adding, “demographics, trends, and algorithms all change, but our commitment to quality and timely content is unwavering. Our curated material gives Fans a feeling of community and trust in our brand.”
Patrick Austin, Digital Marketing Director, Cumulus Media-Providence, said, "Ensuring our stations are empowered to create platform specific content that is relatable to the lifestyle of the listeners and where they are consuming the content is always the goal. By leveraging the enormous traction 92 PRO-FM has made with social, it not only cements our relevance in the market but also allows us yet another great marketing channel to lead people back to our station web site, live events and set on-air and online listening appointments."
Aside from being a local market leader, 92 PRO-FM consistently leads Cumulus Media nationwide as a top Interactive Facebook Page, as well among other major market competitors such as iHeartMedia, Inc. Los Angeles powerhouse 102.7 KIIS-FM, Z100 in New York, Y100 in Miami, and Beasley Media Group top social performer Hot 96.9 in Boston. 92 PRO-FM lead these pages this week in total page likes and engagement based on reactions, comments, and shares.
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