Mike Kinosian, managing editor at Talkers, provides an interesting an analysis of of July 2017 PPM ratings providing an overview of Major League Baseball’s radio flagships.
More specifically, the following scoreboards are for each MLB team’s English-language, Nielsen Audio-subscribing key station.
According to Kinosian, key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex, NJ); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.
In these instances, ratings information is limited to New York City for the flagships of the Mets (WOR) and Yankees (WFAN); the only ratings stats used for the Angels’ key station (KLAA) is from the Los Angeles report; while flagships for the two Bay Area teams – Giants (KNBR) and A’s (KGMZ) – have San Francisco ratings info only.
Full-week, Monday-Sunday, 6:00 am – 12:00 midnight (6+) is the ratings data cited here. It is not limited to a specific day-part.
The July 2017 ratings period covered June 22 – July 19.
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