The common assumption is that anyone engaged in current events today is focused on U.S. politics, but the data provided by Oath (formerly Yanoo!) shows that it actually depends on your generation.
Gen Z is focused on a diverse array of issues and are largely isolated from the obsessive focus on national politics seen in other generations. Since they are the next generation to come online as voters (beginning in 2018 for the oldest Gen Zers), should we be concerned for the next election?
Oath News data on longitudinal trends across Gen X, Millennials and Gen Z show that while the November 8th presidential election drew people from all age groups on presidential topics, trends for Gen X and Millennial are also similar. Gen Z has the most diverse interest over time and was the only group with significant discussion in international politics and society related stories.
The US elections, Brexit, France's landmark presidential election, and the unfortunate terrorist attacks over the past year prompted us to dig deeper into our news platform, to see how these events may have impacted our communities. This analysis was conducted through a review of over 100 million comments, of which 3 million were analyzed to define the top 10 trending US hosted articles per month ranked by total comments.
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