Thursday, May 18, 2017
San Diego Radio: Nielsen Renews Midwest Radio, TV
Nielsen Audio also renewed its contract with Midwest’s radio stations KFMB 760 AM and KFMB 100.7 FM. Midwest retained all services, including Portable People Meter data and analysis tools, as well as services that provide deep in-market qualitative data.
“Nielsen offers solutions that are tailored to San Diego’s unique demographics and market dynamics, which help us optimize our assets to achieve the greatest return,” said Alberto Mier y Teran, General Manager, Midwest Television. “Nielsen’s comprehensive portfolio of local solutions helps us position our story in the market and capture our share of local ad dollars. We are pleased to extend our agreement with Nielsen.”
Posted 3:08:00 AM