Friday, April 21, 2017

Providence Radio: WWLI Promotes Heather Gersten To APD

Heather Gersten
Cumulus Media announces that it has promoted Heather Gersten to Assistant Program Director for Lite Rock WWLI 105.1 FM in Providence, RI.

In addition to her new role, Gersten will continue as Co-Host of “Heather & Steve”, Lite Rock 105’s morning show, a position she has held for the past 14 years. “Heather & Steve” is currently the #1 rated show in Providence with Persons 25-54.

In addition to her APD and morning show duties, Gersten is part of Lite Rock’s “2 Lite Chicks” with midday personality Amy Pontes. She and Pontes also co-host the "Wicked Awesome 80's Show" every Saturday night at 8pm on Lite Rock 105.

Prior to joining Lite Rock 105, Gersten spent three years on-air at Star 93.7 in Boston, after serving as Danny Bonaduce’s morning show sidekick on Big 105 in New York City. She was also a News and Traffic Reporter at radio stations across the New York/New Jersey/Connecticut area.

Cumulus Corporate Vice President-AC and Lite Rock 105 Program Director Emily Boldon said: “With her considerable talents, dedication and drive, Heather has repeatedly proven herself to be the perfect candidate. She lives, breathes and loves this radio station with a passion I wish I could replicate.”

Holly Paras, Vice President/Market Manager, Cumulus Media-Providence, said: “Heather’s commitment to Lite Rock 105’s programming excellence moves her to do work well beyond the traditional boundaries of her role as morning drive personality. I am thrilled that she has agreed to accept this role – it is well deserved and hard earned.”

WWLI 105.1 FM (50 Kw) Red=Local Coverage Area
Gersten said: “I've truly loved hosting Mornings at Lite Rock 105 for the last 14 years and getting to know our listeners across Southern New England. I'm thrilled by the ratings success Lite Rock has shown over the last two years and as Assistant Program Director, under the talented direction of Emily Boldon, I look forward to being an active part in solidifying Lite's #1 position in Providence! I appreciate the vote of confidence from Holly and Emily."

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