Tuesday, April 18, 2017

WWOne, Checkpoint Radio Launch eSports Show

Westwood One has announces d new partnership with Checkpoint Radio, the first, nationally syndicated radio show dedicated to the world of esports. Checkpoint Radio is an esports talk show featuring insights, news, interviews, and updates designed specifically for the video game and esports fan.

Checkpoint Radio serves the emerging world of esports. Hosts Nate Bender, Robbie Landis, Norris Howard, and Joe Sloan are lifelong, passionate gamers that connect with this loyal younger skewing fanbase.

According to Newzoo, 54% of esports fans are between 21 and 35 years of age. Newzoo reports esports participation has grown from 204 to 292 million; a 43% increase in just two years. And esports fans cross over to traditional sports. Nielsen reports 52% of esports fans are NFL fans; 39% are MLB fans.

“Westwood One is synonymous with best-in-class Sports audio programming with over 62 million weekly listeners tuning in for live sports game coverage and expert commentary, and these passionate sports fans are also front and center with the emerging esports movement,” said Suzanne Grimes, EVP, Corporate Marketing, Cumulus Media and President, Westwood One, “Our partnership with Checkpoint Radio brings the excitement of esports to our sports fans and we’re excited to welcome the program to the Westwood One Sports family."

Checkpoint Radio is produced by RSA Sports/Rick Scott and Associates and Kevin Graham’s Ripple Content. Graham said, “We’re thrilled to roll out the first esports show for radio with an incredible partner like Westwood One. The Checkpoint Radio crew, Rick Scott, and I have been working on the show for almost a year with the goal of building a program that captures the energy and excitement of esports. It is also a new revenue opportunity for broadcasters.”

This one-of-a-kind, two-hour weekly show airs anytime Thursday afternoon through Sunday. In addition, Checkpoint Radio is also producing the Esports Minute which airs between 6 am – Midnight. An original, unique podcast will be available as well.

Stations interested in Checkpoint Radio and/or the e-Sports Minute can contact Rich Burg at rburg@westwoodone.com or (212) 824-2994.

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