While Red Zebra, a sports marketing company, moves toward a more digital delivery system, Radio One, the largest urban radio broadcaster in the country expands its Washington, DC market and diversifies its Richmond market with this acquisition.
DC’s WMMJ MAJIC 102.3 FM, a leading Urban Adult Contemporary station, will simulcast on 92.7 FM and grow its listenership. In Richmond, Radio One will diversify its all-music cluster and maintain the sports radio format of WXGI 950 AM and simulcast the new Richmond ESPN Radio on 1240 AM and 102.7 FM. The local marketing agreement is effective May 1. The deal is anticipated to close by the end of June.
Alfred Liggins, CEO of Radio One said, “I still believe in the power of terrestrial radio and am excited about this deal with Red Zebra. I’m always willing to evaluate an opportunity that allows us to grow our radio assets and continue to diversify our radio group not just through syndication and digital, but good programming that serves our listeners.”
|WWXT 92.7 FM (2.85 Kw)|
Effective 12:01 a.m. on May 1st, WWXT-FM licensed to Prince Frederick, Maryland will be the simulcast home of The Sound of the DMV, MAJIC. Listeners will begin their day with the nationally syndicated, Russ Parr Morning Show weekdays from 6:00 a.m. to 10:00 a.m. Midday host Vic Jagger will keep listeners engaged Monday through Saturday from 10:00 a.m. to 3:00 p.m. Radio and television icon Donnie Simpson will continue to entertain listeners weekday afternoons from 3:00 p.m. to 7:00 p.m. And John Monds winds the night down with his nationally syndicated show, Love and R&B on Sunday through Thursday from 7:00 p.m. to midnight.
|WXGI 950 AM (3.9 Kw-D, 45 watts-N)|
WXGI-AM, licensed to Richmond, is the flagship station of the Redskins and Washington Nationals in Richmond, as well as the University of Richmond Spiders football and basketball. Effective 12:01 a.m. on May 1st, listeners can expect the quality sports programming they’ve come to know to be maintained, just expanded on two additional frequencies. Most of the staff will transition to become Radio One Richmond employees.