SBS Launches 'La Musica' Streaming Service

Spanish Broadcasting System, Inc. has announced the launch of its LaMusica app. LaMusica is a mobile music product that offers exclusive content including live streams of SBS' market-leading radio stations and talent, a "My Radio" innovative personalization tool, hundreds of expertly curated playlists as well as social networking features and access to more than 23 million songs. The app was launched in an effort to address the underserved needs of the Latino "Millennial" smartphone user.

LaMusica redefines mobile radio with an immersive visual experience unlike any other streaming app available in the market today. Users can live stream all of SBS' radio stations and create their own unique radio experience with seamless access to a collection of over 23 million songs. LaMusica also offers hundreds of expertly curated playlists, including those created by today's most popular DJ's.

"Our goal was to redefine the traditional radio/music-listening experience by adding a highly compelling, highly engaging, visual component," said Raul Alarcon, Jr., Chairman and CEO of SBS. "LaMusica truly unlocks the power of our content, and the immense popularity of today's Latino artists: offering our audience an innovative way to enjoy and engage with their favorite artists."

"Music is one of the strongest cultural bonds that unite Latinos, a hyper-connected and community-driven group who significantly over-index on overall mobile usage," said Jesus Lara, EVP, Digital Media of SBS "Our LaMusica app will fuel the vibrant and deep-rooted relationship Latinos have with artists and music, and give our audience a rich and personalized mobile radio experience. LaMusica was built by Latinos, for Latinos."

Key app features include:

• Exclusive content: Live stream all SBS radio stations including the most popular Latin radio stations in the U.S. and Puerto Rico - La Mega (WSKQ) in New York City, El Zol (WXDJ) in Miami, La Raza (KLAX) in Los Angeles, and La Mega (WMEG) in Puerto Rico, among others.
• Personalized radio experience: Users can create their own algorithmic playlists based on artist, song or genre preferences. LaMusica takes radio personalization further via the "My Radio / Mi Radio" feature.
• Curated playlists: Over 100 expertly-curated playlists based on Latin and other music genres, an extended list of mood & activity playlists, and select playlists crafted by today's top DJs and other influencers.
• Robust library: Catalogue of over 23 million songs.