Cable news networks clocked enormous ratings increases yesterday when a married couple gunned down 14 at a holiday party in San Bernardino, California, killing 14 and injuring another 21, fled in an SUV and died in a hail of bullets when police caught up to them.
According to deadline.com, across 2 PM ET Wednesday to 1 AM thursday, over which time the drama and careful investigation of the killers’ house unspooled, Fox News Channel logged an average of 3.8M viewers. That audience is 129% bigger than the network experienced same day last week on Wednesday across those hours.
CNN, meanwhile, logged a whooping 280% increase, to 2.6M viewers, compared to the previous Wednesday. MSNBC averaged 1M viewers across those hours, a 111% increase vs. same day, same hours last week.
- Holiday Movies Lift Hallmark Channel to Best Week Ever
Meanwhile, among all cable networks for the week of Nov. 23-29, Hallmark Channel ranked No. 2 in primetime total viewers (all-time high 2.48 million), behind only ESPN (3.45 million), and No. 1 in its target women 25-54 demo (516,000 or a 0.86 rating). It also placed No. 6 in adults 18-49 (517,000 or 0.41 rating) and No. 3 in women 18-49 (385,000 or 0.60 rating). In addition to the five new telepics, Hallmark also loaded up its week with encores of other original holiday movies, reports Variety.
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