About two in five American households now subscribe to a video streaming service like Netflix, Amazon Prime or Hulu Plus, according to a new report from the media measurement company Nielsen that tracked the penetration of the digital offerings.
According to the NY Times, the research sheds light on the popularity of a fast-growing segment of television watching that has been difficult to track because the digital companies release few numbers about how many subscribers they have and what those people are watching. Nielsen, for instance, does not measure the audiences for shows streamed on Netflix or Amazon.
According to Nielsen’s most recent Total Audience Report, 41% of U.S. homes had access to an SVOD service in fourth-quarter 2014.
In terms of race and ethnicity, the multicultural makeup of in SVOD homes is different from other types of homes. For instance, among homes with SVOD, 71% of them are white, 12% are Hispanic, 10% are black and 5% are Asian-American. However, that distribution is quite different in homes with no broadband: 56% of homes are white, 18% are Hispanic, 22% are black and only 2% are Asian-American.
No comments:
Post a Comment