Saturday, March 14, 2015

Lansing Radio: WVIC Ready To Flip To Classic Country

  • Tim Barron OUT At WLMI
A couple of changes will affect the Lansing radio market beginning Monday, according to the Lansing State-Journal.

WVIC 94.1-FM will switch from an alternative music format to a classic country format as The Duke featuring artists popular between 1985 and 2000, said Patrick Pendergast, vice president and general manager for Midwest Communications Inc. in Lansing.The change happens at 6 a.m. Monday, he said.

WVIC 94.1 FM (40 Kw) Red=60dBu Local Coverage Area
Meanwhile, long-time Lansing radio personality Tim Barron has left his morning slot at sister station WLMI 92.9-FM and is starting a web-based show called Tim Barron's His last broadcast on WLMI was Friday.

Pendergast called the WVIC format change "kind of a bottom-line-based decision" and said he is saddened to see the alternative format go.

The new format, called "The Duke," is not a true classic country format and has been launched in other markets with great success, Pendergast said. Barron's show will be replaced by "Parker in the Mornings," a music-intensive show that will evolve to include more interviews, he said.

WLMI won't change formats but will become more music-intensive.

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