Fox News Media attracted 350 new national advertisers in 2025, driving Fox Corporation to its highest quarterly ad revenue ever—just one year after a presidential election, when cable news viewership typically spikes.
According to Forbes, the channel has dominated all television in weekday prime year-to-date through October, averaging 3.281 million viewers—edging out ABC (3.252 million), CBS (3.104 million), and NBC (3.087 million)—while leading all cable networks in total day and primetime.
In October, Fox News averaged 2.3 million primetime viewers, as rivals CNN and MSNBC hit record lows.Fox Corp beat Wall Street expectations for its fiscal first quarter, reporting adjusted earnings of $1.51 per share (vs. $1.06 consensus) and $3.7 billion in revenue (vs. $3.58 billion expected).
Ad revenue at Fox News rose 7% to $345 million; Fox broadcast and local stations gained 6% to $1.07 billion.
Murdoch highlighted a 63% share lead over cable news competitors and called the year-to-date No. 1 ranking “a tremendous achievement,” despite upcoming fall competition from entertainment and football.
He told investors Fox charges far less than ABC, CBS, or NBC despite higher ratings, making it “a very efficient buy” for new advertisers—who are returning and increasing spend.
“We’re seeing very healthy, strong pricing,” he added.Murdoch views Fox News as more than cable news.
In March, he told the Morgan Stanley Technology, Media & Telecom Conference: “We see it as one of the top five broadcast networks in the United States, even though we don’t have the same distribution.”
“The quality of our assets and their consistent capacity to deliver financially gives me great confidence in the positive outlook for Fox,” Murdoch concluded in the earnings release.