The Daily Beast has learned. Two sources familiar with the conversations said this appears quite likely, though the deal isn’t final.
Reached for comment, Shapiro—who heads The Daily Wire, which is eyeing TheBlaze—did not dispute this report.
“TheBlaze welcomed us to the space as allies from the beginning, and we’re always looking for ways to strengthen our partnerships with our allies,” he said.
A spokesperson for TheBlaze did not immediately respond to a request for comment.
The Daily Wire is owned by members of the Wilks family, billionaires from east Texas. They have been looking to expand their holdings in conservative media, and briefly eyed purchasing Breitbart. A messy relationship between them and billionaire heiress Rebekah Mercer—who has an ownership stake in the site—kept that from happening.
Now, their purchase of TheBlaze appears more likely than not.
Launched in 2010, TheBlaze is conservative commentator Glenn Beck’s flagship television and digital media property. Though it has an impressive number of paid subscribers, the outlet has been racked by high-level staff and talent turnover, including the resignation of its chief executive in early 2016. Last year, TheBlaze laid off nearly a third of its staff.