According to Current, the Times will produce a daily 30-minute radio version of the podcast for distribution to stations starting in April. Though the podcast is released at 6 a.m. Eastern time, public radio stations will be able to air the radio version between 4 p.m. and midnight Eastern time.
“So much of what’s at the core of The Daily is shared with public radio: great reporting, genuine curiosity and a desire to help listeners better understand the world around them,” said Samantha Henig, editorial director for audio at the New York Times. “For that reason, radio feels like a natural home for the show.”
Henig said she believes public radio offers an untapped audience for The Daily that “may never open up a podcast app on their phones.”
The New York Times began hearing from stations and distributors “soon after launch” who said the show would be a good fit on radio, Henig said. The Times initially tabled those discussions as the podcast’s team learned to produce a daily show. But once it was ready to pursue radio, “American Public Media was one of our first calls,” she said. The network is “a well-respected and well-positioned distributor,” Henig said, “and we liked that they have a strong track record of distributing owned and third-party shows to public radio.”
While the podcast generally runs from 20 to 40 minutes, the radio broadcast will need to fit a traditional public radio clock and include spots for regional and national underwriting.