Tuesday, February 13, 2018

Political Late Night Pulling Strong Ratings

Late-night TV viewing is posting strong overall numbers for CBS’ “Late Show with Stephen Colbert” -- while “Tonight Show with Jimmy Fallon” has a slight lead in key 18-49 viewers.

Season-to-date Nielsen data through February 2 of this year has “Late Show” up a big 31% with a dominating 3.86 million average viewers -- an increase from the show’s 2.95 million of a year ago. This comes during a period when Colbert has amped up his comic attacks on the Trump Administration.

NBC’s “Tonight Show” seems to have been most affected -- down 18% to 2.77 million from 3.37 million. Critics point to far less political comic content from Fallon in his opening monologues.

According to MediaPost, the show’s 18-49 numbers have also declined. Still, Fallon maintains a slight lead here, with a Nielsen 0.69 rating/4 share compared to a 0.61 rating/4 share for Colbert. A year ago, Fallon was at 0.88/5 compared to Colbert’s 0.56/3.

ABC’s “Jimmy Kimmel Live” has grown a bit year-to-year -- 2% to 2.29 million viewers versus 2.25 million. Like Colbert, Kimmel has also been pushing much political satire in his opening monologues. Kimmel’s 18-49 ratings have remained roughly the same -- 0.50/3 versus 0.48/3 a year ago.

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