Tuesday, February 13, 2018
NBC Is Most-Watched Network..So Far
According to The Hollywood Reporter, NBC's current advantage among total viewers is slim, besting CBS with an average 9.57 million viewers in primetime to 9.39 million in the most-current available data from Nielsen. But that tiny lift, a lead of barely 2 percent, stands to get bigger as the network continues its thus-far impressive coverage of the Winter Games in PyeongChang, South Korea, through Feb. 25.
The network's status in the key demo, on the other hand, is not in doubt. NBC holds a daunting 39 percent lead over its closest competitor among adults 18-49. The network is averaging a 2.47 rating among adults 18-49 through Feb. 11, an improvement of a scant 2 percent from the same period last year even with the Super Bowl. The rest of the Big Four are all quite a ways down the totem pole, and have non-incremental losses, with Fox (1.77), CBS (1.66) and ABC (1.45) all clustered relatively close together.
The last time NBC ranked as the most-watched network in America, Friends was still at the height of its popularity, averaging 24.5 million weekly viewers for the network. ER, no slouch, either, still pulled 22.1 million viewers. And The West Wing, the critical darling of the day, was enjoying the biggest season of its tenure with an average 17.2 million viewers.
Current NBC flagship This Is Us averages 16.6 million viewers an episode with live-plus-7 lifts.
Season-to-Date Averages (and 2016-17 comparisons)
1. NBC — 9.569 million (up 7 percent)
2. CBS — 9.385 million (down 8 percent)
3. ABC — 5.911 million (down 7 percent)
4. Fox* — 5.892 million (down 19 percent)
Adult 18-49 Rating
1. NBC — 2.47 (up 2 percent)
2. Fox — 1.77 (down 24 percent)
3. CBS — 1.66 (down 15 percent)
4. ABC — 1.45 (down 12 percent)
*Fox aired the Super Bowl in 2017, a significant factor in its YOY drops
Posted 3:23:00 AM