The company said Thursday that the move follows the upcoming departure of David Corey, vice-president of radio programming, later this month for a new opportunity in the U.S.
Formerly head of iHeartRadio, syndication, and strategic initiatives, Farina officially joins Bell Media with oversight of all content for Bell Media Radio. He will develop programming for Bell Media Radio while continuing to deliver growth in digital radio, plus continues to be responsible for Canadian radio content syndication group Orbyt Media.
“Rob is a tremendous asset to our radio operations and I am delighted to have him on board in this new role at Bell Media," said radio and local TV president Nikki Moffat, in the announcement. "He is an extremely talented radio executive and I am confident that he will continue to elevate iHeartRadio along with all of our Bell Media Radio properties across Canada, while driving growth, profitability, and innovation."