Tuesday, May 2, 2017
FOMO: Teens And Their Smartphones
Teens—a generation that grew up in the era of smartphones—spend a lot of time on them.
According to eMarketer, Teens spend more time online via smartphone than other devices—but only by a bit.
For example, GlobalWebIndex found that teen internet users spend roughly 3.5 hours daily accessing the web via desktops, laptops and tablets, which was 25 minutes less than the worldwide average for those devices.
“Given the stereotype of teens and young adults always staring at their phones, it’s a surprise this tipping point wasn’t passed long ago,” said eMarketer analyst Mark Dolliver. “It’s a bit like suddenly seeing an obit for someone you’d assumed was dead 10 years ago.”
A separate survey from Think with Google, conducted by Ipsos, found that teens spend a lot of time watching video on their phones.
Roughly seven in 10 respondents said they spend at least three hours per day watching video on a smartphone.
Over half of teens (51%) said they also spend three hours or more on social networks, and another 52% said they do so on messaging apps.
Posted 1:11:00 AM