Friday, March 10, 2017
Sinclair Debuts Net Targeting Millennials
According to The Baltimore Sun, Sinclair, one of the nation's largest owners of television stations, had announced plans in December to launch the TBD network and make it available in millions of U.S. homes.
The network will feature web series, short films, fashion, comedy, lifestyle, online video game competitions, music and viral content.
The broadcaster said Wednesday it will distribute TBD to its television stations in many of the 81 U.S. markets where it owns or operates broadcast properties.
Fifty-two markets are included in the first wave of rollouts, including Seattle; Tallahassee, Fla.,; San Antonio; West Palm Beach, Fla.; Fresno, Calif.; Little Rock, Ark.; Salt Lake City;, Providence, R.I.; and Washington.
Sinclair describes the network as combining the power and reach of free-to-air television with programming that millennial audiences watch on platforms such as YouTube, Twitch, Vimeo and Daily Motion. The network is targeting millennial mothers in mornings and throughout the day, younger girls after school and younger gamers during prime time.
Posted 3:04:00 AM