According to The Tennessean, the e-commerce giant has already been performing disproportionately well among country music listeners compared to top streaming competitors Spotify and Apple Music. Of its top-50 streamed songs in the final week of February, 16 were country songs. That’s compared to just one between Apple and Spotify combined. Of its top-50 albums, 18 were country albums compared to zero between Apple and Spotify.
Though it did not disclose the raw numbers, Amazon confirmed that country music’s percentage of total plays on its streaming service is two-times the industry average.
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| Ryan Redington |
Ryan Redington, who heads Amazon’s music division, said the company’s success in country music is due at least in part to the in-roads made before its streaming service began to gain traction.
“Amazon is unique in the sense that we sell physical products,” Redington said. “We have physical customers already as part of our base. We’ve been selling CDs since 1998. So we’ve been in the music business for almost 20 years and built long relationships with those physical customers.
“And a lot of those customers are country music customers. Then I think on the streaming side, what’s nice is as those customers choose to migrate from the physical to the streaming world, we have a very welcoming platform for the country music customer.”
At a presentation at the annual Country Radio Seminar in Nashville in late February, Redington touted the company’s success with country fans. He said the company has demonstrated the importance of country with its recent investments. Amazon sponsored Garth Brook’s record-breaking tour and was the exclusive streaming partner when the country legend released finally released his catalog on the increasingly popular delivery platform.
And Amazon’s success comes as the company staffs up its Nashville office.
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