According to RadioWorld, HD Radio will sell at least some of the airtime within those broadcasts, according to a company executive, in a move that further expands the HD Radio Ad Network.
In 2015, the developers of HD Radio announced an agreement with Radio Disney to broadcast content on HD2/HD3 stations nationwide as part of its digital ad network. (Tessera Holding Corp., now the parent company of HD Radio owner DTS Inc., recently changed its name to Xperi Corp.).
Rick Greenhut, director of broadcast business development for Xperi Corp., said the new Entercom agreement is similar to the company’s other Radio Disney deals. “We sell the aggregated audience of all the Radio Disney stations nationally like a traditional radio network would. The multicast channels clear the spots that are sent with the programming. The revenue share agreement pays the majority of the revenues earned to the stations,” Greenhut said.
The following Entercom HD2 channels will carry Radio Disney in these radio markets:
- KDND(HD2) in Sacramento, Calif.
- KRSK(HD2) in Portland, Ore.
- WZPL(HD2) in Indianapolis, Ind.
- KZPT(HD2) in Kansas City, Mo.
- WMYX(HD2) in Milwaukee, Wisc.
- WPTE(HD2) in Norfolk, Va.
- WQMG(HD2) in Greensboro, N.C.
- WRVR(HD2) in Memphis, Tenn.
- WLMG(HD2) in New Orleans, La.