jacapps President Paul Jacobs said, "Sari brings a unique set of skills and relationships to our company. She'll provide hands-on advice to our radio clients about how to promote and increase the effectiveness of their mobile apps, how to implement apps in platforms like Apple CarPlay and Android Auto, and much more."
Zalesin will focus on bringing jacapps' unique mobile solutions for audio content providers to the rapidly expanding market for mobile. That includes radio, but also digital pure-plays such as streaming radio and podcasters. "I'm excited to be joining this innovative, dynamic team that have long been leaders in the mobile space," says Zalesin.
Sari comes to jacapps with nearly three decades of radio broadcasting and voice over experience. She has held the title of Music Director/Talent Liaison and National On-Air Talent at XM Satellite Radio, as well as legendary radio brands that include WLLZ/Detroit, WCSX/Detroit, KZPS/Dallas, and WLUP/Chicago. Sari made national history when she became the first female public address announcer during the Dallas Stars' inaugural NHL season. Most recently, she has been an Account Executive for The Walt Disney Company/Radio Disney, CBS, and Michigan.com.
"From my sales experience at jacapps," comments Burnstein, "I am privileged to have a unique understanding of how our clients can benefit from a properly implemented mobile strategy. I'm excited to share this knowledge with all of the different businesses that we work with."