The announcement comes just as Focus 360 marks its fourth anniversary of network radio ad sales on Jelli’s cloud-based ad platform, which enables the transformation of broadcast radio into a real-time medium with increased accountability and ad campaign analytics on par with the latest digital platforms.
“We are delighted to continue offering our advertisers a robust network of stations in top markets,” said Phil Brown, Chief Executive Officer of Focus 360. “Today’s advertisers demand greater accountability and deeper analytics. Our partnership with Jelli allows Focus 360 to meet those demands, benefiting both our advertisers and the radio stations we represent. It’s a win-win!”
Jelli’s RadioSpot™ platform enables rapid cloud-based trafficking of radio spots nationwide; integrated, automated ad serving at local affiliates, and real-time verification of the ads “as-broadcast” – including copy details -- in real time. The RadioSpot platform delivers significantly increased accountability and transparency to advertisers and radio network affiliates, leading to fewer errors, better insights and higher revenue for affiliates.
To deploy the Jelli technology platform, each Focus 360 affiliate integrates a Jelli server at its station greatly reducing the “back-office” stress on network affiliate traffic departments.