Monday, February 6, 2017

NY Times Audio Launches 'The Daily' News Podcast

The New York Times has launched a new daily podcast hosted by Michael Barbaro called “The Daily.” The show is billed as “a reimagining of a daily audio report for a digital audience." It will include a text messaging component and will be available on Alexa-enabled devices.

Each 15-20 minute weekday show will publish at 6 a.m. and will focus on the news of the day, featuring two to four stories.

Listeners can tune in on the Times’ site and mobile apps, or subscribe on Apple’s Podcast app or podcast app of choice.

A unique element of this audio show is Barbaro, who will communicate with listeners via text message. He will “share context, analysis and thoughts” on the day’s news with readers via SMS, as well as “act as a personal guide” to the news.

When you subscribe to his text messaging service, an automated text reply reads, “Michael Barbaro here from the NYT, ready to help you make sense of the news… More soon!”

The Times has recently upped its investment in audio shows. The newspaper hopes to introduce up to five new podcasts this year, adding to its existing seven series. Last year, the it launched four podcasts.

No comments:

Post a Comment