Replacing him on Feb. 27 will be a trio of broadcasters, including veteran Greg Brady, the man who was pushed out of The Fan’s morning show in March, 2015, to make way for Blundell. Brady will co-host the show with Montreal broadcaster Elliott Price and Hugh Burrill, another former Sportsnet broadcaster, according to The Globe&Mail.
Burrill’s most recent post was as a television reporter for Sportsnet, until he, too, was caught in layoffs in March, 2016.
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“I’d say Dean’s show was successful from a ratings standpoint,” Cadeau said. “This was about changing the tone of the show.”
Blundell tweeted that the move was “mutual and in both our best interest to not renew.”
Cadeau said Blundell is the only person from the morning show who is leaving the station. Ryan Fabro will continue as the producer of the new show but will have a lesser on-air role. Sidekick George Rusic will be reassigned at The Fan. And staying with the show is popular traffic reporter Halina Balka.
This is the fifth major change to the station’s morning show in less than seven years, despite the fact The Fan has always ruled the sports-radio ratings – even though Bell Media launched rival station TSN 1050 Toronto in April, 2011. TSN 1050 has never seriously threatened The Fan in the morning ratings, but Rogers is always searching for a way to increase its dominance with the only demographic sports-radio advertisers care about: men 25-54.