Motel 6 landed the top spot in this year’s Westwood One Sports Sound Awards. The hotel chain, famous for their “we’ll leave the light on for you” tagline, created a humorous commercial where their official spokesman, Tom Bodett, tries to incorporate millennial lingo to promote Motel 6. In the infamous words of Tom Bodett, the ad truly was “on fleek.”
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Here are the runners-up in this year’s competition:
Coming in 2nd place was also Motel 6 with their ad “Disclaimer” which found Tom Bodett trying his best to not mention certain trademarked names that would land the hotel chain in legal trouble.
Coming in 3rd place was a newcomer to the Westwood One Sports Sound Awards, Hagerty Insurance. Hagerty pulled on the heartstrings of car lovers everywhere while taking listeners back to the first car they owned.
Starting on Wednesday, February 1st, listeners began voting for their favorite Super Bowl audio commercial on thesoundawards.com. Commercials from the participating brands were available for consumer voting from Wednesday, February 1st through 12 noon ET on Monday, February 6th, 2017.
“The Westwood One Super Bowl broadcast is one of the most highly anticipated live sports programs in the country," said Suzanne Grimes, EVP, Corporate Marketing, Cumulus and President, Westwood One. "Our brand partners invest a lot of creativity in the audio commercials that air during the Big Game to build brands, drive engagement, and deliver results. The Westwood One Sports Sound Awards is one of the many ways we honor the art of audio and this year we congratulate Motel 6 on being crowned our 2017 winner! This is the second win for Motel 6, who also took top honors in our inaugural award year.”
The Westwood One Sports Sound Awards was comprised of 26 commercials that aired on the 650+ radio stations broadcasting Westwood One’s exclusive, national play-by-play coverage of Super Bowl LI.
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