According to Marketwatch, the company said it expects 2017 constant currency revenue growth of 5% to 6.0% and unadjusted earnings per share of $1.40 to $1.46. Analysts expect unadjusted earnings per share of $1.46.
Historically, the company generated ratings from a panel of sample households, used by networks and advertisers to determine the value of television commercials and the popularity of shows. Nielsen has been under fire from some networks for a methodology they say isn't adapting quickly enough to changing media-consumption habits such as smartphone viewing and streaming media.
Nielsen has launched its "total audience measurement" framework that tracks viewership across live TV, DVRs, streaming devices and video on demand. Chief Executive Mitch Barns said the initiative excelled in the quarter as the company saw adoption growth from both media buyers and sellers.
This month Nielsen completed its $560 million purchase of media metadata provider Gracenote from Tribune Media Co.
Nielsen's Watch segment for media producers and advertisers had core revenue rise 8.4% to $828 million as a decrease in audio audience measuring was offset by increases in video and text measuring and marketing effectiveness revenue.
Core revenue in the Buy segment, which provides market research for consumer firms, increased 0.4% to $828 million as a decline in developed markets was offset by an increase in emerging.
Nielsen reported a profit of $160 million, or 44 cents, down from $254 million, or 68 cents, a year earlier as the previous quarter was boosted by higher other income.
Revenue grew 2% to $1.66 billion.
Analysts surveyed by Thomson Reuters had projected $1.65 billion in sales.