Alpha Media Columbia has announced that it has added the signal of WSCZ 93.9 FM in Columbia, South Carolina to simulcast Urban powerhouse WHXT 103.9 FM Hot 103-9.
According to Alpha meda, the new signal will be the perfect geographic compliment to 103.9 as it covers the North East area of town that is currently not serviced well by 103.9. Despite the lack of full market coverage up until now, Hot 103.9 has still has managed to become the #2 station in the Columbia metro with the coveted A25-54 demographic.
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| WSCZ 93.9 FM (8.9Kw) 60dBu Coverage |
Senior VP/Market Manager Mike Hartel commented on the announcement, “I’ve been amazed at what this station has been able to accomplish through the support of a very loyal and very passionate fan base, and I am thrilled to be able to serve the entire market and most of Central South Carolina with Hot 103.9-93.9.”
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| WHXT 103.9 FM (5.8Kw) 60dBu Coverage |
Station Operations Manager Chris Connors added, “Hot 103.9 has done such great work in the community over the last 15 years of our history, and we are excited to expand that footprint into the Northeast corner of town. Let the fun begin!”
“The addition of the simulcast to WHXT not only means more opportunity for station awareness within the community but more opportunity for our listeners to feel connected to our live and local brand,” remarked Phil Becker, Alpha Media VP of Programming.
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