Wednesday, September 10, 2014
HD Radio Satisfaction is High Among Users
75% of all Adults 12+ listen to HD Radio stations each week. With almost 20 million HD Radio-equipped cars on the road, there is over 56 million hours of in-car HD Radio listening per week.
Research recently completed by the RDA Group, an automotive consumer research firm, shows growing HD Radio Awareness, satisfaction and advocacy. A survey of 1,022 new car buyers, including 500 HD Radio users revealed:
HD Radio Awareness is Growing: 71% of consumer are aware of HD Radio Technology, up from 60% in 2012.
There is Broad Satisfaction with HD Radio Services: 92% of users are ‘completely’ or ‘very’ satisfied with the digital audio quality, 89% with program info (song title, artist and album display), 86% with the service being free, 82% with HD2, HD3, and HD4 channels, 74% with artist experience (album art and station logos), and 72% with real time traffic updates. All of these numbers represent increases over the 2012 data.
There is Strong Advocacy among HD Radio Users: 97% of HD Radio Technology users would ‘definitely’ or ‘probably’ recommend HD Radio technology to their friends and relatives.
Consumers Want HD Radio Receivers in their Cars: 91% of all consumers ‘definitely’ or ‘probably’ want an HD Radio receiver in their next vehicle; 80% expect it to be a standard feature.
Posted 12:05:00 PM