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| Erica Farber |
"People love radio. They loved it in the 50s and they love it now. They love music, they love news, they love the social nature of radio, the personalities, the callers, the discussions and even the ads. The good ones, anyway. 244 million people tune in every week, most for more than a couple hours a day.
It's still the number one way people listen to music. In fact, only a few days ago the Wall Street Journal published a story discussing the fact that over 86% of Americans still listen to radio while driving, way more than any other medium. I'll happily agree with them radio remains “the king of the road.”
In another recently released study, over 70% of respondents described radio personalities as friends who they would 'truly miss if they were gone'.
Sweet, right? And more than sweet. Powerful."
Farber also made the claim that wew technology has allowed listeners to fall even more deeply in love with radio. "Now they can text or tweet or follow or 'like' their favorite stations, or personalities. They email, they comment, they interact. This is not just dating anymore, people. This is marriage."
Looking forward, Farber stated, "While we all know that digital is radio's new frontier, we have some work to do. Our trade association partners at the IAB just released a Digital Audio Ad Serving Template and it's open for public comment. I encourage everyone to review this document, discuss it with your digital teams, understand the implications to your business and share your opinions. As is always the case in a love story, there are new things to learn and adjustments to be made. This will only help us grow to deliver what our video counterparts already do and it will strengthen our relationships and partnerships with advertisers."
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