Television and radio broadcasters are utilizing new digital strategies to execute campaigns across multiple platforms, engage viewers and generate new revenue. Next week at NAB Show in Las Vegas, two conference programs will address this evolution: Digital Think Tank for television on Tuesday, April 8 and the Digital Strategies Exchange for Radio on Wednesday, April 9, both part of the Broadcast Management Conference.
These session tracks are designed for general managers and principal digital managers of stations and groups who have major responsibility for developing content and/or generating digital revenue.
During NAB Show's Digital Think Tank, held April 8, from 2:30-6 p.m., digital experts from companies including Google, Facebook and Twitter will discuss strategies, products and services that impact digital revenue including native advertising and ad exchanges. The program's networking events and reception will give digital managers and station general managers the opportunity to exchange ideas. Digital Think Tank is sponsored by Internet Broadcasting.
On Wednesday, April 9, at 9:30 a.m., GM Primer: Digital Agencies focuses on issues that management must consider when deciding how to package and market the station's digital services. Twenty-five digital managers will also participate in a special Google AdWords Certification training class.
The Digital Strategies Exchange for Radio (DSX4r), presented by NAB Labs, is a one-day workshop on Wednesday, April 9. It focuses on the new technologies affecting radio and provides non-technical managers with the tools needed to leverage their digital assets. Radio digital leaders will share a variety of best practices and updates on connected car technology, hybrid radio, digital audience measurement, branding, hiring, social media and new products. Additionally, there will be a lunchtime global digital perspectives keynote with radio futurologist, James Cridland of Media UK.
The NAB Show, held April 5-10, 2014 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums.
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