Friday, September 6, 2013

Radio Show Luncheon to Feature State Farm

Erica Farber
The Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB) have announced today that executives from State Farm and OMD will participate in a Q&A at the 2013 Radio Show Advertiser Luncheon.

State Farm is one of the country's leading broadcast advertisers. The event, sponsored by Katz Media Group, will be held on September 18 at the Rosen Shingle Creek in Orlando.

RAB President and CEO Erica Farber will moderate a discussion with Tim Van Hoof, assistant vice president of marketing, State Farm and Sumeet Kanwar, managing director, Midwest & Strategy for OMD, State Farm's media planning and buying agency partner.

State Farm, a Fortune 50 Company and one of the top ten radio advertisers of 2012, increased its radio advertising spend by 20 percent in the first half of 2013 and by 32 percent in Q2 2013. Van Hoof and his OMD agency partner, Kanwar, will address why they and other advertisers leverage the power of radio.

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