D/FW Radio: CCM+E Appoints Deidre Richter Market President

Deidre Richter

Clear Channel Media and Entertainment-Dallas has named Deidre Richter as Market President, effective immediately. 

Richter will report to Kelly Kibler Owens, CCM+E SVP of Operations for Houston, Dallas, Austin and San Antonio.

As Market President, Richter will oversee the market's overall operations including programming and sales for the six-station cluster. She will leverage Clear Channel-Dallas' brands, audience and all assets to provide quality programming and create new revenue opportunities from within the market. Richter will also oversee all station activities and events to help drive sales and achieve revenue targets.

"This is a tremendous opportunity to leverage Clear Channel Media and Entertainment Dallas' unprecedented reach, vibrant personalities and ability to activate locally to deliver the most effective campaigns for our advertisers and partners," said Richter. "This is an exciting time at Clear Channel and for the incredible stations in Dallas Fort Worth. I cannot wait to get started working with the outstanding Dallas team."

The Dallas/Fort Worth stations are:

• KDGE-FM - Alternative rock
• KDMX-FM - Hot AC
• KEGL-FM - Active Rock
• KFXR-AM - All-Sports radio
• KHKS-FM - Top 40 Mainstream
• KZPS-FM - Classic Rock

Richter most recently served as Senior Regional Sales Director at Microsoft Corporation, where she managed the company's advertising sales to other brands across a four-state region. Richter had been with Microsoft since 2000, with previous roles as a Vertical Sales Manager for Retail and Senior Account Executive.