Birmingham Radio: WZZK Taps Mike Sanders As PD

Mike Sanders has taken on the role of Program Director (PD) at Country 104.7 WZZK in Birmingham, Alabama. Let’s dive into the details:

Mike Sanders, also known as “Sandman”, is a seasoned radio professional with over 30 years of experience. He was previously associated with Midwest Communications’ WJXA (Mix 92.9) in Nashville, where he spent nearly five years as an air personality and talent coach.

Mike Sanders

New Role at WZZK: WZZK is a heritage country station, as the new Program Director, Sanders will be responsible for shaping the station’s programming content, music selection, and overall strategy. His expertise in programming and passion for WZZK and Birmingham make him a valuable addition to the team.

Previous Experience: Before joining WZZK, Mike Sanders served as the PD for three of Saga Communications stations in Clarksville, Tennessee. Notably, he was associated with Country “Beaver 100.3” WVVR from 2021 to 2023. Throughout his career, he has held on-air and programming roles in various markets, including Cookeville, Tennessee, Denver, Idaho Falls, Jacksonville, and Savannah.

Personal Connection: Sanders expressed his excitement about joining WZZK, stating, “WZZK has always been that beacon of light on the horizon for me, and now I have the privilege of being a part of it.” He considers it a full-circle radio moment, as his radio journey began at the University of Alabama.

Randy Chase, SummitMedia’s Executive Vice President of Programming, welcomed Mike Sanders to the WZZK team during this time of growth. His expertise and enthusiasm are expected to contribute significantly to the station’s success.